"Lucille Friedland....organize[d] and promote[d] NAWBO-NNM's donated use of a hot air Balloon Fiesta hospitality tent. Lucille had about seven (7) days to create an event where our members could showcase their businesses at the International Balloon Fiesta.... in Albuquerque, New Mexico. My experience of Lucille is that Lucille is organized, develops useful systems, thoughtful, unassuming, interested in discovering problems and solving them. Productive and competent, Lucille resolves problems and gets the job done right."
Barbara Dawson
a former chapter President
National Association of Women Business Owners (NAWBO)
Northern New Mexico Chapter, U.S.A.
"Since Lucille Friedland consulted for our bookstore, it has expanded to 10,000 square feet and now also includes an educational toy store.... Lucille helped us define our purpose and set goals for performance.... Lucille helped us design a program... we named 'Read to Succeed.' Working with the school vice principal and BookSmart to make reading cool in school, Lucille developed a program of student involvement, publicity, incentives and rewards. It is very effective and a major reason for BookSmart's continued success today."
Bradley A. Jones
Co-Owner
BookSmart Enterprises, Inc.
Silicon Valley, U.S.A.
"Working with Lucille Friedland has been a valuable experience. Lucille provided a valuable business plan, marketing plan, new company slogan, and ideas for marketing strategies.... I enjoy working with Lucille. Lucille is extremely up front and responsible. Lucille listens. These are excellent qualities."
John Gutierrez
an owner of an insurance agency & an insurance agent
Farmer's Insurance Group
New Mexico, U.S.A.
"Since year 2000, Lucille Friedland has been a top notch judge for the former Dalton Pen Awards, an international communications competition. Lucille deserves an award for Lucille's contributions! In Lucille's first year of judging, Lucille designed a standardized scoring system.... still in use years later by the judging panel. Lucille took extra effort in writing evaluations of each entry, and Lucille's analysis was extremely thorough, insightful and sincere. These are the same qualities that I see in Lucille as a person, and in all of Lucille's work products."
Linda Warwick
Owner/ President
The Dalton Pen
former international awards program for marketers and media
& a former marketing consulting colleague
at Hewlett-Packard (HP)/ Agilent Technologies, Inc.
Silicon Valley, U.S.A.
"The NAPO-SFBA Web site brings us a tremendous amount of exposure and effectively represents our work and the spirit of our Chapter. At the last Chapter meeting we had 30 paying guests who read about the meeting on the Web site. In fact, during the meeting a member of the audience rose to her feet and said the site was fabulous."
Kathy Waddill
Past President
National Association of Professional Organizers (NAPO), San Francisco Bay Area
& Published Author of Book on professional organizing
Silicon Valley, U.S.A.
"I completely endorse the full-service marketing communications work of L. F. Friedland, [who] stands out as tops in...field. L. F. Friedland accomplishes whatever...sets out to do, leading to fantastic results,...overcomes whatever obstacles that might arise.
When I became President of U&R, based on its finances I did not know whether the company--established in 1978--would survive. L. F. Friedland focused, provided marketing direction and created a brochure in 1995, giving us confidence to take the needed actions. Revenues tripled in two years. ...Friedland Marketing...served as U&R's agency of reccord, providing outsourced marketing communications. With L. F. Friedland's guidance, professional expertise, creativity, and determiniation, U&R has grown in size, revenues and consulting contracts. Now my company regularly receives offers to take on the most desirable consulting projects available....Now closing deals with potential clients is a snap....In 2005, Friedland Marketing become of the international MarCom Creative Awards' Gold Medal Finalists for my company-wide communications."
Frank Rosenblum, PE, PLS
President/ Principal Engineer/ Principal Land Surveyor
Underwood & Rosenblum, Inc. civil engineers and surveyors (U&R)
Silicon Valley, U.S.A.
CLIENT LIST:
Note: Client References are at the top of this page.
• American Indian Holocaust Project Exhibit:
Role: My marketing plan, medial release, and medial relations plan helped to market the exhibit held at a museum in Silicon Valley.
Moreover, I also planned and made the info flier that was given to all attendees.
Client: Various leaders for the project from different Native American tribes.
It was under the umbrella of a nonprofit at that time called
the Community Partnership of Silicon Valley.
Results: Shoulder-to-shoulder attendance resulted from major media coverage.
We worked with success with leaders from various Native American tribes, along with a local U.S. government-sponsored nonprofit.
• Agilent Technologies, Inc. when it split from Hewlett-Packard (HP)
• City of San Jose, Silicon Valley, for the following projects & programs:
-- Neighborhood Development Center (NDC).
-- Project Blossom.
-- Project Crackdown --
Santee, Arbuckle or King & Story Area, Biz Areas.
-- Neighborhood Beauty Program.
-- City Hall in the Neighborhood.
-- City Hall Open House.
-- Tattoo Removal Program.
-- Various programs where playgrounds were added at local schools.
-- Various workshops on neighborhood and personal leadership, newsletters, marketing, reducing crime.
-- A city pilot project for disaster preparedness & response.
-- Giving talks on these programs to visiting leaders from other cities worldwide at the request of the major of the City of San Jose.
-- Preparing talks with PowerPoint, media releases, program plans for the city manager's office, mayor's office, and various city council members.
• City of Mountain View, Silicon Valley, for the following:
a) New Civic Center Marketing --
City Hall, Library, Center for Performing Arts, Public Places, Public Art Art Glass that is the Ceiling & Walls of City Hall, Urban Planning/ Planning of Public Spaces.
b) City-wide newsletters for employees published weekly.
c) Special events for city employees, plus a youth program with mentor elements for a one-time event.
• News Media Articles Published Over 1,200 Times, including in the following:
a) Major media known worldwide, such as New York Times, TIME Magazine,
The Times of London/ The London Times, Fortune Magazine.
b) Regional newspapers, such as the San Jose Mercury News to similar ones throughout the United States of America (USA), including ones in many metro areas.
c) Magazines, such as previously listed TIME Magazine, Fortune Magazine, to regional or local ones such as Rio Rancho Magazine of Rio Rancho, New Mexico, with last one with my article Five Tips on How to Marketing Your Small Business.
d) Trade press, in other words media where people in a specific kind of work publish and read it, such as ones on how to manufacture products.
e) (e-)Newsletters -- Publish, &/or Write Completely or Mostly, &/or Establish/ Co-Establish over 25 newsletters by me, including ones for Hewlett-Packard (HP)/ Agilent Technologies during their corporate split, to City of Mountain View weekly.
